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Length: Keep titles between 40–60 characters. Google typically displays up to 600 pixels wide, which is roughly 60 characters. Longer titles get cut off with "..."
Keyword placement: Put your primary keyword as close to the beginning of the title as possible. Front-loaded keywords have a slight ranking advantage and are immediately visible to searchers.
Brand name: Adding your brand name (e.g. "| SEO Fact") at the end is a common practice. It builds brand recognition in search results without wasting valuable keyword space.
Unique titles: Every page on your site must have a unique title tag. Duplicate titles confuse Google about which page to rank for a given query.
Year numbers: Adding the current year (e.g. "2026") to titles for guides and tutorials significantly improves click-through rates because searchers trust up-to-date content.